{"id":8859,"date":"2023-02-18T07:56:15","date_gmt":"2023-02-18T07:56:15","guid":{"rendered":"https:\/\/www.berberoglukirtasiye.com\/?post_type=product&p=8859"},"modified":"2025-12-19T12:21:07","modified_gmt":"2025-12-19T12:21:07","slug":"wheelen-strategic-management-and-business-policy-ge-15e-e-textmylab-code","status":"publish","type":"product","link":"https:\/\/www.berberoglukirtasiye.com\/tr\/product\/wheelen-strategic-management-and-business-policy-ge-15e-e-textmylab-code\/","title":{"rendered":"(English) Wheelen Strategic Management and Business Policy GE-16e EBOOK+Mylab code"},"content":{"rendered":"

Sorry, this entry is only available in English<\/a>.<\/p>

<\/p>\n

\n
\n
\n
\n
\n

For strategic management and business policy courses.<\/p>\n

Using a strategic management model to learn and apply key concepts<\/h3>\n

Picking up where popular previous editions left off,\u00a0Strategic Management and Business Policy<\/strong><\/cite>\u00a0further sharpens and modernizes this text’s approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And educates students about strategic concepts they need to know as they face the issues that all organizations must build upon to push their businesses forward.<\/p>\n

With new cases, vignettes, examples and statistics in the\u00a016th Edition<\/strong>, students get an extraordinarily well-researched and practically crafted lesson.<\/p>\n<\/div>\n

\n

Hallmark features of this title<\/h3>\n
    \n
  • A Strategic Management Model<\/strong>\u00a0begins the first 12 chapters and provides a structure for both content and case analysis:\n
      \n
    • A Strategic Audit<\/strong>\u00a0offers a professional framework for students to analyze cases, considering both internal and external factors. It also takes students through the generation of strategic alternatives and implementation programs.<\/li>\n
    • Strategic Practical Exercises<\/strong>\u00a0focus on the material covered in chapters, helping students apply strategic concepts to actual situations.<\/li>\n<\/ul>\n<\/li>\n
    • Vignettes<\/strong>\u00a0spark student interest while examining business sustainability, globalization and innovation at Toyota Motors, In-N-Out Burger, UNIQLO, Pizza Hut, and Game Stop.<\/li>\n
    • Cases<\/strong>\u00a0deal with interesting, real companies and industries, and cover a variety of issues.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
      \n
      \n

      New and updated features of this title<\/h3>\n
        \n
      • NEW: Skechers case<\/strong>\u00a0helps students understand and execute a strategic audit (Chs. 4, 5, 6 and 13).<\/li>\n
      • 14 NEW: Comprehensive cases<\/strong>\u00a0support the 13 full-length cases and 6 mini cases in the text.<\/li>\n
      • NEW: Innovation Issue boxes<\/strong>\u00a0focus on autonomous shipping (Ch. 2), Volkswagon’s new structure (Ch. 10), how to keep Apple \u201ccool\u201d (Ch. 11), and the growing interest in hydrogen as a potential alternative to traditional fossil fuels (Ch.12)<\/li>\n
      • NEW: Sustainability Issue boxes<\/strong>\u00a0examine Cadbury’s cocoa supply (Ch. 3), the Colorado River crisis (Ch. 4), sustainable seafood initiatives (Ch. 9), and bottled water and environmental catastrophes (Ch. 12).<\/li>\n
      • NEW: Global Issue boxes<\/strong>\u00a0explore corporate culture at Salesforce (Ch. 5), low-cost manufacturing (Ch. 6), global expansion (Ch. 7), BreadTalk’s expansion into the Chinese market (Ch. 8), and the failure of the Sony\u2013Ericsson merger due to cultural differences (Ch. 11).<\/li>\n
      • UPDATED: Extensive additions<\/strong>\u00a0have been made to the text. For example, resource-based analysis, and more specifically the VRIO framework, has been added (Ch. 5) along with the latest efforts in the field from both research and practitioner sources. All statistics have been updated.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
        \n
        \n
        \n
        \n
        \n

        PART 1: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY<\/h3>\n
          \n
        1. Basic Concepts of Strategic Management<\/li>\n
        2. Corporate Governance<\/li>\n
        3. Social Responsibility & Ethics in Strategic Management<\/li>\n<\/ol>\n

          PART 2: SCANNING THE ENVIRONMENT<\/h3>\n
            \n
          1. Environmental Scanning & Industry Analysis<\/li>\n
          2. Organizational Analysis & Competitive Advantage<\/li>\n<\/ol>\n

            PART 3: STRATEGY FORMULATION<\/h3>\n
              \n
            1. Business Strategy<\/li>\n
            2. Corporate Strategy<\/li>\n
            3. Functional Strategy & Strategic Choice<\/li>\n<\/ol>\n

              PART 4: STRATEGY IMPLEMENTATION & EVALUATION<\/h3>\n
                \n
              1. Global Strategy<\/li>\n
              2. Organizing & Structure<\/li>\n
              3. Staffing & Directing<\/li>\n
              4. Evaluation & Re-Assessment<\/li>\n<\/ol>\n

                PART 5: INTRODUCTION TO CASE ANALYSIS<\/h3>\n
                  \n
                1. Suggestions for Case Analysis<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
                  <\/div>\n<\/div>\n

                  <\/p>","protected":false},"excerpt":{"rendered":"

                  Sorry, this entry is only available in English. For strategic management and business policy courses. Using a strategic management model to learn and apply key concepts Picking up where popular previous editions left off,\u00a0Strategic Management and Business Policy\u00a0further sharpens and modernizes this text’s approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. […]<\/p>\n","protected":false},"featured_media":9637,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[197],"product_tag":[],"class_list":{"0":"post-8859","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","7":"product_shipping_class-e-kitap","9":"first","10":"instock","11":"virtual","12":"taxable","13":"purchasable","14":"product-type-simple"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.berberoglukirtasiye.com\/tr\/wp-json\/wp\/v2\/product\/8859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.berberoglukirtasiye.com\/tr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.berberoglukirtasiye.com\/tr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.berberoglukirtasiye.com\/tr\/wp-json\/wp\/v2\/comments?post=8859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.berberoglukirtasiye.com\/tr\/wp-json\/wp\/v2\/media\/9637"}],"wp:attachment":[{"href":"https:\/\/www.berberoglukirtasiye.com\/tr\/wp-json\/wp\/v2\/media?parent=8859"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.berberoglukirtasiye.com\/tr\/wp-json\/wp\/v2\/product_cat?post=8859"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.berberoglukirtasiye.com\/tr\/wp-json\/wp\/v2\/product_tag?post=8859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}