{"id":4838,"date":"2020-09-29T06:14:50","date_gmt":"2020-09-29T05:14:50","guid":{"rendered":"http:\/\/www.berberoglukirtasiye.com\/product\/ebert-griffin-business-essentials-ge-p12\/"},"modified":"2025-12-19T12:31:29","modified_gmt":"2025-12-19T12:31:29","slug":"ebert-griffin-business-essentials-ge-p14","status":"publish","type":"product","link":"https:\/\/www.berberoglukirtasiye.com\/tr\/product\/ebert-griffin-business-essentials-ge-p14\/","title":{"rendered":"Ebert\/Griffin-Business Essentials, Global Edition, 14\/E MyLab with EBOOK CODE"},"content":{"rendered":"

<\/p>\n

Recent economic events are presenting unprecedented challenges, excitement and disappointments for businesses. They\u2019re also uncovering a need for change in introduction to business courses and texts.\u00a0Business Essentials<\/strong>\u00a0captures the widespread significance of these developments and presents their implications for companies today.<\/p>\n

New coverage in the\u00a014th Edition<\/strong>\u00a0looks at changing employment relationships, changing labor relations and demographics, inflation and ESG. You\u2019ll also see how entrepreneurs are putting into practice the concepts you\u2019re learning about.<\/p>\n

PART 1: THE CONTEMPORARY BUSINESS WORLD<\/h3>\n
    \n
  1. The US Business Environment<\/li>\n
  2. Understanding Business Ethics and Social Responsibility<\/li>\n
  3. Entrepreneurship, New Ventures, and Business Ownership<\/li>\n
  4. Understanding the Global Context of Business<\/li>\n<\/ol>\n

    PART 2: MANAGING THE BUSINESS<\/h3>\n
      \n
    1. Managing the Business<\/li>\n
    2. Organizing the Business<\/li>\n
    3. Operations Management and Quality<\/li>\n<\/ol>\n

      PART 3: PEOPLE IN ORGANIZATIONS<\/h3>\n
        \n
      1. Employee Behavior and Motivation<\/li>\n
      2. Leadership and Decision Making<\/li>\n
      3. Human Resource Management and Labor Relations<\/li>\n<\/ol>\n

        PART 4: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITHCUSTOMERS FOR COMPETITIVE ADVANTAGE<\/h3>\n
          \n
        1. Marketing Processes and Consumer Behavior<\/li>\n
        2. Developing and Pricing Products<\/li>\n
        3. Distributing and Promoting Products<\/li>\n<\/ol>\n

          PART 5: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS<\/h3>\n
            \n
          1. Information Technology (IT) for Business<\/li>\n
          2. The Role of Accountants and Accounting Information<\/li>\n<\/ol>\n

            PART 6: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT<\/h3>\n
              \n
            1. Understanding Money and the Role of Banking<\/li>\n
            2. Managing Business Finances<\/li>\n<\/ol>\n

              APPENDICES<\/h3>\n
                \n
              1. Risk Management<\/li>\n
              2. The Legal Context of Business<\/li>\n
              3. Managing Your Personal Finances<\/li>\n
              4. Unions and Labor Management<\/li>\n<\/ol>\n

                <\/p>","protected":false},"excerpt":{"rendered":"

                Recent economic events are presenting unprecedented challenges, excitement and disappointments for businesses. They\u2019re also uncovering a need for change in introduction to business courses and texts.\u00a0Business Essentials\u00a0captures the widespread significance of these developments and presents their implications for companies today. New coverage in the\u00a014th Edition\u00a0looks at changing employment relationships, changing labor relations and demographics, inflation […]<\/p>\n","protected":false},"featured_media":10477,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[191],"product_tag":[],"class_list":{"0":"post-4838","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-intro-to-business","7":"product_shipping_class-e-kitap","9":"first","10":"instock","11":"virtual","12":"taxable","13":"purchasable","14":"product-type-simple"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.berberoglukirtasiye.com\/tr\/wp-json\/wp\/v2\/product\/4838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.berberoglukirtasiye.com\/tr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.berberoglukirtasiye.com\/tr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.berberoglukirtasiye.com\/tr\/wp-json\/wp\/v2\/comments?post=4838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.berberoglukirtasiye.com\/tr\/wp-json\/wp\/v2\/media\/10477"}],"wp:attachment":[{"href":"https:\/\/www.berberoglukirtasiye.com\/tr\/wp-json\/wp\/v2\/media?parent=4838"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.berberoglukirtasiye.com\/tr\/wp-json\/wp\/v2\/product_cat?post=4838"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.berberoglukirtasiye.com\/tr\/wp-json\/wp\/v2\/product_tag?post=4838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}