Recent economic events are presenting unprecedented challenges, excitement and disappointments for businesses. They’re also uncovering a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications for companies today.

New coverage in the 14th Edition looks at changing employment relationships, changing labor relations and demographics, inflation and ESG. You’ll also see how entrepreneurs are putting into practice the concepts you’re learning about.

PART 1: THE CONTEMPORARY BUSINESS WORLD

1. The US Business Environment
2. Understanding Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. Understanding the Global Context of Business

PART 2: MANAGING THE BUSINESS

5. Managing the Business
6. Organizing the Business
7. Operations Management and Quality

PART 3: PEOPLE IN ORGANIZATIONS

8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations

PART 4: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITHCUSTOMERS FOR COMPETITIVE ADVANTAGE

11. Marketing Processes and Consumer Behavior
12. Developing and Pricing Products
13. Distributing and Promoting Products

PART 5: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS

14. Information Technology (IT) for Business
15. The Role of Accountants and Accounting Information

PART 6: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT

16. Understanding Money and the Role of Banking
17. Managing Business Finances

APPENDICES

1. Risk Management
2. The Legal Context of Business
3. Managing Your Personal Finances
4. Unions and Labor Management