Description

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Help your students launch their careers with modern communication skills

For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business.

Features

Comprehensive material helps students develop employable skills and stay up-to-date on the latest industry trends 

·    New – The Future of Communication takes a look at innovative technologies that are reshaping business communication, including real-time translation, haptic communication, virtual and augmented reality, gestural computing, and automated emotion recognition.

·    New – Each chapter opens with insights from a successful professional, emphasizing concepts and valuable skills that students will explore.

·    Updated – Revised annotations in model document before/after pairs make it easier for students to see the specific changes made to transform ineffective messages into effective ones.

Optimized organization helps engage students 

·    New – With a heavy emphasis on business English improvement, the text provides students with a full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media.

·    New – Nearly 70 new or substantially revised figures with 66 annotated model documents, 27 examples of mobile communication in business communication, and 25 examples of social media have been added.

·    New – More than 80 questions and student activities are new; one-third of the communication cases are new.

Table of Contents

PART I: BUSINESS COMMUNICATION FOUNDATIONS 

1. Professional Communication in Today’s Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette

PART II: THE THREE-STEP WRITING PROCESS

3. Planning Business Messages

4. Writing Business Messages

5. Completing Business Messages

PART III: BRIEF BUSINESS MESSAGES

6. Crafting Messages for Digital Channels

7. Writing Routine and Positive Messages

8. Writing Negative Messages

9. Writing Persuasive Messages

PART IV: LONGER BUSINESS MESSAGES

10. Understanding and Planning Reports and Proposals

11. Writing and Completing Reports and Proposals

12. Developing and Delivering Business Presentation

PART V: EMPLOYMENT MESSAGES AND JOB INTERVIEWS 

13. Building Careers and Writing Resumes

14. Applying and Interviewing for Employment

Appendix A: Format and Layout of Business Documents

Appendix B: Documentation of Report Sources

Appendix C: Correction Symbols

Handbook of Grammar, Mechanics, and Usage

Answer Key