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For courses in entrepreneurship.

Learn about the entrepreneurial process through real-worldexamples
Entrepreneurship: Successfully Launching New Ventures exploresthe allure of entrepreneurship, teaching students how to successfully launchand grow their own business. Using real business profiles of inspiring youngentrepreneurs, the text engages students through relevant examples they caneasily relate to. The 6th Edition examines entrepreneurshipthrough an easy, four-step process that clearly outlines both the excitementand difficulty of launching a new company. Careful to identify failures as wellas successes, the text is a guide to starting a new business.

Teach through real-world examples

• New and Updated – Academic literature presents readers with accurate and current descriptions of what researchers have learned about successful entrepreneurs and effective entrepreneurial firms.
• Opening profiles begin each chapter with a spotlight on an entrepreneurial firm started when its founders were in college, inspiring students for an early entrepreneurial start.
  • Student Entrepreneurs Insights at the bottom of every opening profile are interviews with the featured entrepreneurs.
• New and Updated – What Went Wrong?, Savvy Entrepreneurial Firm, and Partnering for Success alert students to contemporary issues facing business firms, and explore topics such as how to find a mentor, how to select a co-founder, and how to avoid mistakes that have been made in the past.
• Updated – Boxed features focus on topics like how entrepreneurial firms can use collaborative software to help team members reach their goals, the need to develop and test a prototype of a product or service as a means of determining how to meet customers needs, and how growing too quickly overwhelmed a firms ability to properly manage its cash flow.
• New and Updated – End-of-Chapter Cases relate major chapter concepts to real business cases like Kickstarter, which is becoming an increasingly important pathway through which entrepreneurs obtain seed capital for their ventures.
• You Be the VC, at the end of each chapter, gives students a chance to pitch funding for hypothetical business ventures, exercising their knowledge and sparking classroom discussion.

A clear and organized text engages students in a step-by-steplearning model

• The text uses a comprehensive four-part entrepreneurial process:

• • Part 1: The Decision to Become an Entrepreneur
  • Part 2: Developing Successful Business Ideas
  • Part 3: Moving from an Idea to an Entrepreneurial Firm
  • Part 4: Managing and Growing an Entrepreneurial Firm

• New – Industry insights from practicing entrepreneurs, firms, and businesspeople are drawn from podcasts, blogs, newspapers, company websites, and publications like The Wall Street Journal and Fortune magazine, among many others.

• • Updated – The authors present readers with a solid foundation in entrepreneurship, using current examples of actions being taken by entrepreneurs and start-up firms.

• A Barringer/Ireland Business ModelTemplate provides a sound template through which students can articulatethe business model for their proposed firm.

Table of Contents

PART I: DECISION TO BECOME AN ENTREPRENEUR
1. Introduction to Entrepreneurship

PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS
2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Developing an Effective Business Model
5. Industry and Competitor Analysis
6. Writing a Business Plan

PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
7. Preparing the Proper Ethical and Legal Foundation
8. Assessing a New Ventures Financial Strength and Viability
9. Building a New-Venture Team
10. Getting Financing or Funding

PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising

Glossary
Name Index
Company Index
Subject Index